WE CONCEPTUALIZED AND DESIGNED A CUSTOM MERCHANDISE LINE FOR LOWER DECK ROOTED IN CULTURAL RELEVANCE AND AUDIENCE INSIGHT. WE CREATED THE PHRASE BIG DECK ENERGY AS THE FOUNDATION OF THE COLLECTION, TAPPING INTO A YOUNG, FUN, AND HIGHLY SOCIAL DEMOGRAPHIC. THE DESIGNS TRANSLATE LOWER DECK’S PERSONALITY INTO BOLD, WEARABLE PIECES THAT EXTEND THE GUEST EXPERIENCE BEYOND THE VENUE.