YSL x THE LOVE GAME | ANOTHER A STORY

YSL BEAUTY’S LOVE GAME POP-UP WAS A TWO-DAY IMMERSIVE ACTIVATION HOSTED IN MIAMI’S DESIGN DISTRICT, DESIGNED TO SHOWCASE NEW PRODUCT LAUNCHES INCLUDING THE LOVESHINE PLUMPING LIP OIL GLOSS AND MAKE ME BLUSH BOLD BLUSH POWDER THROUGH INTERACTIVE, DESIGN-DRIVEN MOMENTS.

BELLWETHER LED TRAVEL AND GUEST LOGISTICS ACROSS MULTIPLE GLOBAL MARKETS, SERVING AS THE PRIMARY, DIRECT POINT OF CONTACT FOR CLIENT, GLOBAL MARKET LEADS, AND ALL ATTENDEES — PROVIDING REAL-TIME COMMUNICATION AND SUPPORT THROUGHOUT THE PROGRAM. SCOPE INCLUDED FULL HOTEL MANAGEMENT AND ROOMING ACROSS MULTIPLE PROPERTIES — INCLUDING 1 HOTEL, THE EDITION, AND ADDITIONAL PARTNER HOTELS — AS WELL AS COORDINATION OF ARRIVALS, DEPARTURES, AND ALL GROUND TRANSPORTATION.

BELLWETHER ALSO DIRECTED IN-ROOM GIFTING ACROSS ALL HOTELS AND PROVIDED ON-SITE SUPPORT, ENSURING A SEAMLESS, HIGH-TOUCH EXPERIENCE ACROSS ALL GUEST JOURNEYS AND PROGRAM TOUCHPOINTS.

EVENT PRODUCTION AGENCY: ANOTHER A STORY